Why Timing Matters When Buying a Car
Buying a car isn’t just about finding the right model—it’s also about buying it at the right time. Dealerships have sales targets, manufacturers launch new models, and seasonal trends influence pricing. Knowing the best time to buy a car can help you save thousands of dollars while securing the vehicle you really want.
Best Times of the Year to Buy a Car
1. End of the Month
Sales teams have monthly quotas, and at the end of the month, they’re more willing to negotiate to hit their targets. This can lead to better deals and added incentives.
2. End of the Quarter
In the U.S., dealerships also operate on quarterly targets (March, June, September, December). End-of-quarter sales pressure often means higher discounts, especially if the dealer is close to meeting their goal.
3. End of the Year
The best month to buy a car is often December—especially the last week of the year. Dealers want to clear out inventory for next year’s models, and manufacturers offer attractive rebates to boost annual sales numbers.
4. Model Year-End Clearance
When new models arrive (usually late summer to early fall), dealers discount the previous year’s stock to make space. If you don’t mind getting last year’s model, you can save significantly.
5. Major Holiday Sales
Holidays like Memorial Day, Labor Day, Black Friday, and Presidents’ Day in the U.S. often bring special promotions and financing offers.
Best Days of the Week
Surprisingly, Monday and Tuesday can be great days to shop. Dealerships are quieter, giving you more personal attention and time to negotiate.
Seasonal Considerations
- Convertibles & Sports Cars – Prices drop in winter when demand is lower.
- SUVs & Trucks – Better deals in late spring or during gas price hikes.
- Electric Vehicles – Discounts often align with government incentive deadlines.
Insider Tips to Maximize Savings
- Do Your Research First – Use online tools to check average selling prices.
- Get Pre-Approved Financing – This strengthens your negotiation power.
- Shop at Multiple Dealerships – Compare offers to create competition.
- Be Flexible with Colors & Features – More options mean better chances for discounts.
While you can find deals year-round, the absolute best time to buy a car is usually late December, followed by end-of-quarter months and model changeover periods. By combining smart timing with good research, you can drive away in your dream car for less.
