If you’re wondering about the best time to send an email blast, Tuesday at 10 AM is widely regarded as the sweet spot. Let me explain why.
Research shows that Tuesday mornings consistently achieve higher open and click-through rates compared to other days and times. Here’s why this timing works so well:
Tuesday is Prime Engagement Day
Monday often gets busy with catching up on tasks from the weekend. By Tuesday, people are back in their workflow and more likely to engage with emails.
Morning Hours Have High Visibility
Sending your email at 10 AM ensures it lands in the inbox when recipients are active and reviewing their messages. It’s after the initial rush of early-morning emails but before lunchtime distractions.
Midweek Strategy
Emails sent early in the week are less likely to be ignored or forgotten. By Friday, people are shifting their focus to weekend plans, leading to lower engagement.
While 10 AM on Tuesday is a great starting point, always monitor your email metrics and adjust based on your audience's preferences. Consistent testing and optimization will ensure you reach them at the perfect moment.
Happy emailing!
